The India Digital Awards, organized by the Internet & Mobile Association of India (IAMAI) aims to expand and enhance the online and mobile value added services sectors.

2013 - India Against Corruption (IAC) Cross Media Integrated Campaign

The India Against Corruption (IAC) Campaign was launched to gained enormous support for its anti-corruption movement through viral marketing. The campaign was launched with a missed call number to garner responses which was advertised on website & social media. The campaign reached out to 80 million people through SMS campaign and received 25 million missed calls within 180 days. The result was

  • - 8 crore people reached through SMS campaign
  • - 3 SMS forwards/person making it highly viral

Client: India Against Corruption

Award: Best Digital Integrated Campaign Category

Nomination: Two categories: 1. Best Viral Marketing Campaign & 2. Best Mobile SMS Advertising/ Marketing Campaign

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2013 - Hindustan Unilever (HUL) Active Wheel Rural Marketing Campaign

Hindustan Unilever’s (HUL) – Active wheel campaign was customized by integrating missed call, toll-free no. & voice SMS (OBD) with traditional mediums like radio & ground activations to achieve its desired objective of reaching consumers in media-dark markets and build top-of-the-mind brand recall. The result was

  •  -2.8 million unique consumers engaged with the brand 24 million times over a period of a year
  • - 55% of the respondents were from non-TV households

Client: Hindustan Unilever (HUL)

Award: Best Mobile Voice Advertising or Marketing Campaign Category

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