The GSMA’s Global Mobile Awards offer organizations across the global mobile eco-system an opportunity to showcase the latest and best mobile products, apps, services and initiatives to the world.

2013 - Hindustan Unilever (HUL) Active Wheel Rural Marketing Campaign

Hindustan Unilever’s (HUL) – Active wheel campaign was customized by integrating missed call, toll-free no. & voice SMS (OBD) with traditional mediums like radio & ground activations to achieve its desired objective of reaching consumers in media-dark markets and build top-of-the-mind brand recall. The result was

  • - 2.8 million unique consumers engaged with the brand 24 million times over a period of a year
  • - 55% of the respondents were from non-TV households

Client: Hindustan Unilever (HUL)

Nomination: Best Advertising/Marketing on Mobile Category

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