2016 EEC Email Marketing Program Award
EaseMyTrip: Best Use of Humor, Personality or Content
EaseMyTrip, a growing online travel agency wanted to do something different to reignite customer interest and bring back spark in its emails. That’s when our email consultants planned the 'Know your love %, plan a holiday with your loved one' campaign. Our strategy was to engage with the audience differently, through quality content and creating a value preposition by adding interactive element in emails. We created emails asking people to click the buttom to know their love percentage and further engaged them recommending the perfect holiday packages for Valentine's Day. The campaign saw exceptional results: – 60% increase in readers clicking the call-to-action button in email, taking part in the love test and engaging with the brand. – 40% increase in package enquiries, the best ever email-to-inquiry rate that the brand ever achieved. – Different approach to subject line helped pique the customer interest and increased open rate by 30%.
Award: Best Use of Humor, Personality or Content