IAMAI's India Digital Awards 2015
Biba Apparels - Real Time Content in Email to Drive Customers to Retail Online Portal
Ethnic wear brand Biba launched its online portal to leverage the country’s fast growing e-commerce space. The email campaign was aimed at – – increasing traffic to their website Biba.in through email marketing and – urge customers to shop online from their independent online portal Our idea of adding countdown timer in email to get subscribers' attention, trigger a sense of urgency and make them take action achieved excellent results. – 28.6% increase in click-to-open rate – 1676% increase in website traffic through email – 18.5% increase in online orders per email
Client: Biba Apparels Pvt. Ltd.
Award: Gold in Best Email Marketing CampaignView Success Story