The India Digital Awards, organized by the Internet & Mobile Association of India (IAMAI) aims to expand and enhance the online and mobile value added services sectors.

Biba Apparels - Real Time Content in Email to Drive Customers to Retail Online Portal

Ethnic wear brand Biba launched its online portal to leverage the country’s fast growing e-commerce space. The email campaign was aimed at – – increasing traffic to their website through email marketing and – urge customers to shop online from their independent online portal Our idea of adding countdown timer in email to get subscribers' attention, trigger a sense of urgency and make them take action achieved excellent results. – 28.6% increase in click-to-open rate – 1676% increase in website traffic through email – 18.5% increase in online orders per email

Client: Biba Apparels Pvt. Ltd.

Award: Gold in Best Email Marketing Campaign

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