Marketing Sherpa honors email marketing excellence in not only their solid results, but in creative and audience-centric approaches to turning marketing challenges into opportunities.

2014 - LensKart Customer Engagement Email Marketing Campaign

Lenskart Email Marketing Campaign was designed to increase user engagement and gain their trust & confidence. Our experts conceptualized & ideated the campaign,to help customers understand the safety measures taken by Lenskart, post a user places an order on the portaltill it is finally delivered.This transparency helped customer’s gain confidence regarding quality & durability while ordering delicate/fragile products online. The result was:

  • - 25% increase in online transactions
  • - Maximized customer satisfaction
  • - Active user involvement through feedback, opinions & thoughts
  • - Increased user engagement improved domain reputation that will enable higher  Inbox delivery rates for subsequent campaigns as well

Client: LensKart - Valyoo Technologies Pvt. Ltd.

Honorable Mentions: Create and Design - E-commerce