Flame Awards Asia 2016 focused at recognizing excellence in marketing, promotion and initiatives across rural markets of India. It is the most prestigious award program that celebrates the best of the best in rural marketing & communication.

PMKVY - Digital & Technology/Use of Technology/New or Alternate Media

Large sections of the country’s youth are looking for economic and livelihood opportunities. In this context, skill development has become a key priority area for the country. To address this gap, Government of India has initiated a flagship programme named of "Pradhan Mantri Kaushal Vikas Yojana (PMKVY)" under the Ministry of Skill Development & Entrepreneurship (MSDE), which aims to fund the skill training of 2.7 Million People of India. With a large pool of skilled people, India has an opportunity to become a skill provider for the world, particularly the ageing developed world. The challenge for the Government was - to identify potential candidates for skilling and linking them to the closest training centers. netCORE’s mobile marketing experts startegised a plan: - To Reach out to the right targeted audience and create Awareness about the Government of India Initiative. - To Capture the Intent & Profile of the potential candidates and link them to the nearest training centre. The massive outreach program resulted into following outcomes: ✔ Awareness of PMKVY campaign was built among over 440 Million People. ✔ Intent to participate was captured from 75 Million youth which helped in creating a Robust Database of Unemployed Youth ✔ Of the 7.5 Million participants, 2.7 million shared their Entire Profile. ✔ The campaign got response from 18,802 (98%) Pincodes out of 19,101 Pincodes. ✔ Campaign got participation from 5205 out of (5537) sub-districts (94% Coverage).

Client: Pradhan Mantri Kaushal Vikas Yojana (PMKVY)

Award: Gold for Digital & Technology/Use of Technology/New or Alternate Media

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