2013 – India Against Corruption (IAC) Cross Media Integrated Campaign

The India Against Corruption (IAC) Campaign was launched to gained enormous support for its anti-corruption movement through viral marketing. The campaign was launched with a missed call number to garner responses which was advertised on website & social media. The campaign reached out to 80 million people through SMS campaign and received 25 million missed calls within 180 days.

The result was

  • - 8 crore people reached through SMS campaign
  • - 3 SMS forwards/person making it highly viral

2013 – Hindustan Unilever (HUL) Active Wheel Rural Marketing Campaign

Hindustan Unilever’s (HUL) – Active wheel campaign was customized by integrating missed call, toll-free no. & voice SMS (OBD) with traditional mediums like radio & ground activations to achieve its desired objective of reaching consumers in media-dark markets and build top-of-the-mind brand recall.

The result was

  •  -2.8 million unique consumers engaged with the brand 24 million times over a period of a year
  • - 55% of the respondents were from non-TV households