The India Against Corruption (IAC) Campaign was launched to gained enormous support for its anti-corruption movement through viral marketing. The campaign was launched with a missed call number to garner responses which was advertised on website & social media. The campaign reached out to 80 million people through SMS campaign and received 25 million missed calls within 180 days.
The result was
- - 8 crore people reached through SMS campaign
- - 3 SMS forwards/person making it highly viral