2013 – Colgate Active Salt Taste Challenge Campaign

The Colgate Active Salt Taste Challenge 2013 campaign integrated the elements of 6 Toll free missed call numbers, outbound calls, WAP links, time schedulers, intelligent IVR, SMS and referral trees, thus extending engagement from the few seconds of initial viewing on a TV commercial and other media to a complete brand engagement experience.

Results were:

  1. - 3.8 Million Missed calls were received from all media in a little under 3 months
  2. - Referrals reached 5 level on the Reference Chain

2012 – Hindustan Unilever (HUL) Active Wheel Rural Marketing Campaign

Hindustan Unilever’s (HUL) – Active wheel campaign was customized by integrating missed call, toll-free no. & voice SMS (OBD) with traditional mediums like radio & ground activations to achieve its desired objective of reaching consumers in media-dark markets and build top-of-the-mind brand recall.

The result was

  • - 2.8 million unique consumers engaged with the brand 24 million times over a period of a year
  • - 55% of the respondents were from non-TV households