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PMKVY – Digital & Technology/Use of Technology/New or Alternate Media

Large sections of the country’s youth are looking for economic and livelihood opportunities. In this context, skill development has become a key priority area for the country.

To address this gap, Government of India has initiated a flagship programme named of “Pradhan Mantri Kaushal Vikas Yojana (PMKVY)” under the Ministry of Skill Development & Entrepreneurship (MSDE), which aims to fund the skill training of 2.7 Million People of India. With a large pool of skilled people, India has an opportunity to become a skill provider for the world, particularly the ageing developed world.

The challenge for the Government was

- to identify potential candidates for skilling and linking them to the closest training centers.

netCORE’s mobile marketing experts startegised a plan:

- To Reach out to the right targeted audience and create Awareness about the Government of India Initiative.

- To Capture the Intent & Profile of the potential candidates and link them to the nearest training centre.

The massive outreach program resulted into following outcomes:

✔ Awareness of PMKVY campaign was built among over 440 Million People.

Intent to participate was captured from 75 Million youth which helped in creating a Robust Database of Unemployed Youth

✔ Of the 7.5 Million participants, 2.7 million shared their Entire Profile.

✔ The campaign got response from 18,802 (98%) Pincodes out of 19,101 Pincodes.

✔ Campaign got participation from 5205 out of (5537) sub-districts (94% Coverage).