Biba Apparels – Real Time Content in Email to Drive Customers to Retail Online Portal

Ethnic wear brand Biba launched its online portal to leverage the country’s fast growing e-commerce space. The email campaign was aimed at –

– increasing traffic to their website through email marketing and

– urge customers to shop online from their independent online portal

Our idea of adding countdown timer in email to get subscribers’ attention, trigger a sense of urgency and make them take action achieved excellent results.

– 28.6% increase in click-to-open rate

– 1676% increase in website traffic through email

– 18.5% increase in online orders per email