Ethnic wear brand Biba launched its online portal to leverage the country’s fast growing e-commerce space. The email campaign was aimed at –
– increasing traffic to their website Biba.in through email marketing and
– urge customers to shop online from their independent online portal
Our idea of adding countdown timer in email to get subscribers’ attention, trigger a sense of urgency and make them take action achieved excellent results.
– 28.6% increase in click-to-open rate
– 1676% increase in website traffic through email
– 18.5% increase in online orders per email